Textbook on Agribusiness and Rural Marketing
Author
Saurabh Tyagi, R K Naresh and Gargi Chaudhary
Specifications
  • ISBN : 9789391063634
  • year : 2022
  • language : English
  • binding : Hardbound
$ 88.00
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Description
Contents: 1. Agricultural marketing: concept and definition 2. Marketing functions and information 3. Marketing channels, efficiency and integration 4. Grading and standardization of agri-commodities 5. Transportation and financial management in agriculture 6. Marketable surplus in agricultural communities and market integration 7. Models and theories of agricultural marketing 8. Seasonality and processing of agricultural products 9. Regulated markets and agricultural price policy 10. Farmers producer organization (FPO) 11. Information communication & technology in rural marketing 8. Seasonality and processing of agricultural products 9. Regulated markets and agricultural price policy 10. Farmers producer organization (FPO) 11. Information communication & technology in rural marketing