TEAMWORK QUALITY AND NEW PRODUCT DEVELOPMENT CYCLE TIME
Author
TURKI ABDULLAH ALANAZI, RABIUL ISLAM and AHMAD BASHAWIR ABDUL GHANI
Specifications
  • ISBN : 9788175418240
  • year : 2016
$ 48.00
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Description
The impact of teamwork quality on new product development cycle time through the mediation of internal market orientation in the telecommunication industry in Saudi Arabia is discussed and investigated in this book. It considered environmental turbulence as a moderator in the relationship between teamwork quality and NPD cycle time. The book explores how the high teamwork quality and internal market orientation could decrease the time taken in producing new products or services. It suggests that managers should facilitate an environment conducive to teamwork. It also provides a theoretical understanding of how teamwork qualities drive new product development cycle time. The book may be useful to managers, researchers and students international trade and marketing.