For centuries, Indians have been asking all kinds of questions – about the meaning of life, our place in the cosmos, why we have so many gods and other such vital things. In the last hundred-odd years, marketing and advertising has given us none of those answers. What it has given us, nonetheless, is life-altering stuff.
It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care.
It has made us realize that we like pizza as much as the next Italian – as long as Dominos puts keema dopyaaza on it and tempts us with, ‘Hungry kya?’
It has made us re-evaluate our life choices and ask thought-provoking questions like ‘Kitna deti hai?’ of our cars and ‘Kya aap Close-Up karte hain?’ of our toothpaste. In short, it has enriched our lives with quirky quips and clever (and, at times, outrageous) turns of phrase, unforgettable mascots, all-out Battles of the Brands, eye-popping insights and lump-in-the-throat moments, while feeding our addiction to controversies and virtual worlds.
In this must-read book, you’ll find unbusiness-like stories from Indian advertising through the ages – and everything you didn’t want to know about the hits, the misses, the also-rans and the banned.