This is primarily a preparatory book that helps understand the basis distinction between 'Rural' and 'Urban' and explores the parameters that determine and assess the spirit and essence of rurality captured in tourism as a product offered in the rural tourism market. The book highlights the advantages of rural tourism as detailed in the chapters based on local initiatives, local management, local spin-offs rooted in the local scenario and its affect into the local culture. The book discusses and consolidate best practices of stakeholders in rural tourism from different countries of the world. It also highlights the role of 'Destination Management' organizations in understanding the expectations of the customers who are coming to consume the rural tourism products from the urban vicinity while providing an opportunity to learn about the competing world of rural tourism. Consolidates knowledge in the field of rurality, ruralism, and rural tourism. Highlights stakeholder practices in rural tourism from different countries of the world. Concepts explained with unique and extensive illustrations of rural tourism destinations.