CONTENTS: Publisher’s Acknowledgements, List of Abbreviations, List of Images, Acknowledgements, 1. Introduction, 2. Citizens, Workers, Emblems of Culture: An Analysis of the First Plan Document on Women, 3. Gender in the Making of the Indian Nation-State, 4. Gender and Advertisements: The Rhetoric of Globalisation, 5. ‘Feminism’ in Print Media, 6. A Question of Choice: Advertisements, Media, and Democracy, 7. Nationalism is not What it Used to be: Can Feminism be any Different?, 8. The Indian Media and its Transformed Public, 9. Gender, Media, and Popular Culture in a Global India, 1.0 National and Global Media Discourse after ‘Nirbhaya’: Instant Access and Unequal Knowledge, 11. The 2014 General Elections and Afterwards: A Churning Public Discourse and the New Hegemony, Epilogue, Bibliography, Index.