CONTENTS: 1. Placebo and Nocebo Effects from Bharatiya and Western Perspectives. 2. Classical Conditioning, Operant Conditioning, and Expectancy Effect: The Introduction, 3. Optimistic/Pessimistic Nature and Belief Formation, Can Classical Conditioning Be Weakened?, 5. Countering “Other Factors” which Influences Placebo and Nocebo Effect: Categorisation under Classical Conditioning, Operant Conditioning, and Expectancy Effect, 6. Placebo-Placebo Effect, 7. Nocebo-Nocebo Effect, 8. Placebo-Nocebo Effect, 9. Nocebo-Placebo Effect, 10. Discussion, 11. Future Debate, 12. Conclusion, References.