CONTENTS: Glossary of AI Terms, A Note from the Author, Prologue, PART I THE MIND: Principles, Thoughts & Theories, 1. What is AI?, 2. How AI Works?, 3. The Evolution of AI tools for Creatives, 4. AI Family Navigation Tools and What they Stand for, 5. How Generative AI is changing Creative Work, 6. Big Data in Media Industry: Opportunities and Challenges, 7. How can AI impact Business Results for the Media Industry?, 8. Major Breakthrough Players and their Tools, 9. What are the Benefits of AI in Content Management?, PART II: THE MACHINE: Platforms & Applications, 10. Chat GPT Family Tools, 11. Midjourney Family Tools, 12. Gamma-Magic Created in the Moment!, 13. Independent Tools for AI Creatives, PART III: THE MAGIC: Power & Impact, 14. How the AI wave is Changing the Media and Entertainment Landscape, 15. Deepfakes and Synthetic Media: Opportunities & Risks, 16. The Future of AI in Media: Trends and Predictions, 17. The Role of AI in Democratizing Content Creation, 18. AI-Generated Content for Social Media, 19. AI in Netflix Content Strategy (Case Study), 20. AI in Visual Effects Production (Case Study), 21. The Challenges of Implementing AI in Media, 22. The Long-Term Implications of AI on Media Culture, 23. Recommendations: Embracing AI's Potential Responsibilty, 24. What are the best practices to the Governance in Content Management, 25. How will the AI Landscape influence the India Scenario, Epilogue, Bibliography & Notes, Index, Acknowledgements.