CONTENTS: Acknowledgements, Preface, About the Authors, 1. Cine Discourse of Punjabi Folk Song Jugni-Dr Priya Chopra, 2. Tamil Cinema and Culture: A Study on the Representations of Native Culture and Social Change-Dr S Tamilarasi, 3. Representation of Society in North-Eastern States of India: A Study of Select Films-Mr Viney Shanker, 4. Reflection of Cultural Essence in the First Assamese Film Joymoti-Dr Manash P Goswami & Ms Dimple Baro, 5. Adaptation of Shakespeare in Hindi Films: Understanding the Socio-political Perspective in Vishal Bhardwaj Trilogy of the Bard-Ms Mistu Paul, 6. Negotiating Tradition and Modern Influence: Examining the Impact of Media on the Evolution of Mizo Wedding Practices-Ms K Malsawmtluangi & Dr Lalremruati Khiangte, 7. Humanism in the Songs of Bhupen Hazarika: An Analysis of the Select Songs of the Bard of Brahmaputra-Ms. Anamika Adhikari, 8. Island on the Internet: Representation of River Island Majuli in You Tube Vlogs-Dr Jayanta Madhab Tamuly, 9. Digital Cultural Identity Expressions Across Generations-Ms Ayushi Jain, 10. Navigating Boundaries of Khasi Ethnic Group in Digital Media-Dr Rajani K Chhetri, 11. Life of a Jatra Artist-Post Advancement of Mass Media-Mr Souvick Roy & Dr Abhijit Bora, 12. Still a Dark Voice: Narratives on the Shamanic Rituals of Mayong-Dr Moushumi Bhattacharjee, 13. Tribal Paintings of Central India: Understanding the Interplay of Art & Cultural Ecology in Gond Paintings of Deities-Dr Manash Pratim Goswami, 14. Understanding the Tribes of North-east India through the Lens of Folk Tales and Visual Arts-M Arin Kumar Shukla, 15. Media and the Politics of Northeastern Identity-Dr Partha Pratim Borah & Mr Pratyush Proteem Borah, 16. Media and Sustainable Tourism in Northeast India-Dr Indrajit Dutta, 17. Influence of Traditional Value Orientation on Perceived Efficacy of Ayurvedic Practices in Beauty Care among Women in Kerala-Dr Hashim Hamza Puthiyakath, 18. Exploring the Cultural Heritage of Assam and Manipur: Role of Tourism and Mass Media-Dr Annesha Borah & Dr Takhellambam Prameshwori, Index.