Mastering Business Analytics: Research Method with SPSS and Python is an essential guide for students, researchers, and professionals aiming to build expertise in business analytics and data-driven decision-making. This book provides an in-depth understanding about research methodologies, data analysis techniques, and statistical modeling using tools such as SPSS and Python. This book covers key topics such as research design, hypothesis testing, regression analysis, machine learning, time-series forecasting, and structural equation modeling. It provides a practical perspective. Readers will gain insight into data preprocessing, exploratory data analysis, reliability and validity testing, and various statistical tests essential for impactful research. With real-world case studies and step-by-step guidance, this book simplifies complex concepts, making it accessible to both beginners and experienced analysts. Whether you are conducting academic research or working on data analytics projects, this book serves as a valuable resource for enhancing analytical skills and driving meaningful insights.