The present book is a compilation of forty one chapters written by eminent research workers who have been engaged in the area of horticultural economics and management. These chapters covering all related aspects of consumer choice, store choice, food safety and certification, cooperative and alliances, value chain in the transitional economies, risk management, sustainability and economic models. This book is highly useful for research scientists, teachers and students of horticulture, agriculture economics, management and academicians engaged in horticultural economics and its management.