CONTENTS: Foreword by Harivansh, 2. Prologue from Twenty Newsrooms to a Transformative AD Vocacdy Trail by A S Raghunath, 3. Introduction Harivansh Championing the Craft of Social AD Vocacy Journalism in India by A S Raghunath, I. Masters of Message: The Creative Force Behind Advocacy Campaigns, II. Management's Role-The Pillars of Support through Leadership and Resources from Prabhat Khabar's Management, III. The Journalistic Team-Voices from the Frontline: The Journalists Behind the Campaigns & Harivansh School of Social Advocacy Journalism called Prabhat Khabar, IV. Peer Perspectives-Voices from the Competition & AD Industry, V. Academic Insights Social Advocacy in Print Media Insights from the Ivory Tower=its definition, origin and objectives, VI. Miscellaneous.