The book makes an in-depth enquiry into the marketing mechanisms and avenues of handicrafts and the difficulties in marketing faced by women entrepreneurs of SHGs The book also explores the process of making Shitalpati, Bamboo, Jute and Shola Pith handicrafts and the average time requirement of such including products. In addition the book explores the problem of women in SHGs in sourcing of materials, capital and financing, selection of the suitable economic activity, determining the costs of the products with accuracy, adoption of cost control and cost reduction techniques, marketing and research strategy, fixing the prices of products, packaging of products, dealing with e-marketing platforms and e-payment mechanism and skill development and training, The book can be used by students and scholars in Commerce, Rural Management, Economics and Management studies, artisans and self-help group (SHG) members, NGOs and Development Practitioners government agencies and Policymakers, entrepreneurs and startups in handicrafts, marketing professionals, e-commerce platforms and financial institutions and microfinance providers who can help to assess viability of handicraft enterprises . This book will be useful not just for producers, but for the entire ecosystem of handicrafts, from grassroots artisans to policymakers and domestic and global marketers.