Contents: Part I Agri-Entrepreneurship Development 1. Agri-Entrepreneurship 2. Agri-Entrepreneurship: A Need of the Hour 3. Agricultural Entrepreneurship in India 4. Agripreneurship: A Boon for Rural Area 5. Entrepreneurship & Agribusiness in Indian Economy 6. Agri-entrepreneurship Market Prospects 7. Challenges of Agripreneurship in India 8. Role of Government Schemes and Subsidies to Promote Entrepreneurship in Agriculture Part II - Market-Led Extension 9. Market-Led Extension: Challenges and Opportunities 10. Marketing Information System: Applications and Prospects in Indian Agriculture 11. Role of Market Led Extension in Marketing Channel Part III - Digital Marketing 12. Role of Digital Marketing in Agri-Business 13. Digital Marketing: Challenges and Potential Part IV - Market Research 14. Market Research : Method and Tools 15. How to Conduct Market Research 16. Role of Farmer Producer Organizations in Agri Entrepreneurship 17. Farmer Producer Organizations (FPO): Converting Farming to Agri-Entrepreneurship 18. Farmer Producer Organizations: A Successful Business Model 19. FPOs: A Tool for the Upliftment of Agripreneurship 20. Farmer Producer Organizations: Schemes and Initiatives in India 21. Role of Farmer Producers’ Organizations (FPOs) in Agri-Entrepreneurship Part VI - Supply Chain Management of Agriculture Produce 22. Supply Chain Management (SCM) of Agricultural Commodities 23. Supply Chain Management of Agricultural Produce Part VII. SWOT Analysis 24. SWOT Analysis in Different Agri-Enterprises 25. How to Conduct SWOT Analysis Part VIII - Success Stories 26. Tinash Agro Industry-A success story of startup entrepreneur of West Garo Hills District, Meghalaya 27. Role of Farm-Based Enterprises in Agricultural Development: Case Studies 28. Handpicked success stories in strengthening their livelihood 29. Mushroom Production: Agri Entrepreneurship for Employment & Nutrition 30. Vermicomposting: Subsidiary Business for Dairy Farmers 31. Prosperous Entrepreneurs: Success Stories-4 Part IX - Case Studies 32. Agri-entrepreneurship: Case Studies Part X - Techno-Economic Assessment 33. Techno-Economic Assessment of Sugarcane Nursery for Successful Commercialization