WINNING IN THE DIGITAL AGE: Seven Building Blocks of Successful Digital Transformation
Author
Nitin Seth
Specifications
  • ISBN : 9780670095421
  • year : 2021
  • language : English
  • binding : Hardbound
Rs 587
Rs 699
16% off
Description
Nitin presents compelling insights gathered from his vast experience-at firms like McKinsey and fidelity and digital natives like Flipkart and inception how enterprises can win in the digital age. Digital is a mega-trend of our times, which has gone well beyond technology and customer experience changes and requires a complete overhaul of not only the business model and organizational design, but also the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their attempts at digital transformation. Many tried and tested principles are being turned on their head, leaving enterprises bewildered. Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. Nitin also tells business leaders and young professionals how they can realize the amazing opportunities the digital age offers them while also keeping their minds centred and their hearts purposeful.