Foreword by Philip Kotler how to drive top-line growth with triple-bottom-line thinking business leaders need to embrace sustainability to ensure the lasting success of their organizations. Suhas Apte and Jagdish Sheth bring their expertise from both practice and academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of companies such as Walmart, at&t, I ke a and the Tata group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energies and promote market sustainability to all of their shareholders including customers, employees, suppliers, investors and the government. The sustainability edge enables companies to critically engage their shareholders and influence them to accept sustainability as part of their core mission.