Jet Lag: The Jet Airways Story
Kingshuk Nag
  • ISBN : 9789389449501
  • year : 2022
  • language : English
  • binding : Softcover
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On 5 May 2019, Emirates Air's EK 507 flying to London via Dubai was abruptly asked to return to the Mumbai terminal from the runway. Immigration officials then boarded the plane and asked two of its passengers to step out - Jet Airways' founder Naresh Goyal and his wife Anita. This drama was the culmination of several months of reported losses at an airline that, just nine years back, was the country's largest with a market share of 22.6 per cent. Set up by the ambitious former travel agent Naresh Goyal in 1993, Jet Airways quickly grew under his ruthless stewardship to become India's premier business carrier. However, bad business decisions - including the acquisition of the debt-ridden Air Sahara - coupled with the mismanagement of finances and Goyal's own hubris and refusal to step down to bring in investors, brought about the company's eventual bankruptcy in 2019. Through interviews and deep research, Jet Lag chronicles what really went wrong behind the scenes at Jet Airways and examines what its future entails, not just for the airline but for the industry as a whole.