Advertising at the Crossroad
John Philip Jones and Mary Baumgartner Jones
  • ISBN : 9789391234867
  • year : 2021
  • language : English
  • binding : Hardbound
$ 37.00
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The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.