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Advertising at the Crossroad

Advertising at the Crossroad

$37.00
Author:John Philip Jones and Mary Baumgartner Jones
ISBN 13:9789391234867
Binding:Hardbound
Language:English
Year:2021
Subject:Communication Mass Media and Journalism

About the Book

The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.